For more than 23 years, Jerry and his brother Michael have maintained
an innovative and prolific business enterprise. The core of their activities
has been focused on creating and producing effective television advertising
and multimedia applications.
1981
to Present
Beginning in November of 1981, the two brothers left the music
business to focus on writing, producing, and directing TV advertising.
Over the years they have produced more than 200 successful commercials
for companies such as:
- Advanta
- Aegon USA
- Allstate
- American
Cancer Society
- BellSouth
- Blue Cross
Blue Shield of Illinois [40 TV campaigns in IL]
- Blue Cross
Blue Shield of Indiana
- Blue Cross
Blue Shield of Georgia
- Blue Cross
Blue Shield of South Carolina
- Blue Cross
Blue Shield of Texas
- Blue Cross
Blue Shield of Wisconsin
- Cigna,
CNA Insurance
- Electric
Mobility Corporation
- Health
Alliance Plan
- Kaiser
Permanente
- Kemper
- MedSpan
- Nationwide
- Oschner
- Pivot Insurance
- Preferred
Health Systems
- Prevention
Magazine
- Protective
Life Corporation
- Trigon
Blue Cross Blue Shield
- United
Family Life.
Some of these
direct response commercials ran for an unprecedented ten years in the
same market, continually generating profitable leads for their clients.
During this
same period, the brothers addressed the corporate environment creating
and producing long form video programs, audio, original music, product
launch, CD-Rom, DVD-Rom, web, and other employee communications.
Sample
clients:
- Aegon
USA
- Aetna
- American
Baby Magazine
- American
Cancer Society
- ARA,
Atlantic Refining
- AT&T
Information Systems
- Becton
Dickinson
- Bell
Atlantic
- Boehringer
Mannheim Corp.
- Bristol-Myers
Squibb
- Chrysler
First
- Cigna
- Coca
Cola Corporation
- CollaGenex
- ConvaTec
- DuPont
- Hercules
Corporation
- Herr
Foods Inc.
- Hewlett
Packard
- Hill
Pet Nutrition
- IBM
- IKEA
- Jefferson
Pilot Financial
- Johnson
& Johnson
- MassMutual
- McNeil
Pharmaceuticals
- Merck
& Company
- Nationwide
Insurance
- Novartis
- Ohmeda
- Penn
Mutual
- Pennsylvania
Power & Light
- Provident
Mutual
- Rhone-Poulenc
Rorer
- Rodale
Publishing
- Rohm
& Haas
- Schering-Plough
- Simmons
Corporation
- SONY
Corporation
- Spencer
Gifts Corporation
- Sun
Refining & Marketing
- Systems
& Computer Technology
- TAP
Pharmaceuticals
- Time/Fortis
- U.S.
Army
- Wyeth,
Zeneca
1995
In addition to corporate and broadcast work, the brothers conceptualized
and developed an interactive movie "A Matter of Time". A CD-Rom
based application that illustrates the interaction among family members
in a family-owned business.
1996
Based
on the success of this project they formed Selling Technologies, a software
development division and released their first independent title, businessKillers?,
another fully interactive CD-Rom application that pioneered the use of
emotionally-charged video vignettes (running full-screen/full motion on
the computer in 1996) to motivate business owners to take a specific purchasing
action.
2001
Big
John, their first feature length screenplay was the next logical step
for the brothers who have refined their creative, directorial and production
skills over a long and successful career.
2003
Their
second screenplay, The Final Patient, is the first picture to be produced.
Principal photography has been completed and the film is presently in
post production.
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